Mindspace effects
| Mindspace effect | Description |
|---|---|
| Messenger | We are heavily influenced by who communicates information |
| Incentives | Our responses to incentives are shaped by predictable mental shortcuts such as strongly avoiding losses |
| Norms | We are strongly influenced by what others do |
| Defaults | We ‘go with the flow’ of preset options |
| Salience | Our attention is drawn to what is novel and seems relevant to us |
| Priming | Our acts are often influenced by subconscious cues |
| Affect | Our emotional associations can powerfully shape our actions |
| Commitment | We seek to be consistent with our public promises, and reciprocate acts |
| Ego | We act in ways that make us feel better about ourselves |